Grow it Local was launched in March 2012 as a pilot project with Waverley Council in Sydney to encourage backyard, balcony, community and windowsill food farming. 

They ask people to register their gardens on an interactive map and to share their tips and tricks on a Facebook community page. Currently, more than 700 gardens, comprising about 7,000 square metres, are registered.

In 2013, they introduced the concept of "Crowd Farming" which will feed the TEDxSydney audience of 2,200 people for a day at the Sydney Opera House in May.